Branding for Help ZZP
Help ZZP is a platform that supports all English speaking entrepreneurs in the Netherlands. The scope if this project was to create a bright and informal branding identity that would speak to the newcomers of the community in a very playful and friendly way, create trust and motivate them to learn all about being entrepreneurs.
The moodboard shows the approximate style of the future design: bright colors, flat vector illustrations and clean shapes. For this project we developed 3 different concepts:
The character called Lizzy worked out best and the client approved it with just a few corrections.
Main character Lizzy was carefully vectorised and introduced to the public:
Using Lizzy as brands mascot, we designed a yearly planner that will help entrepreneurs with their bookkeeping:
What was done:
1. Logo design (brand mascot)
2. Color palette & fonts
3. Brand styleguide
4. Yearly planner layout & illustrations
Follow help zzp to their visual identity in work.
Need a bright and meaningful logo for your brand? Shoot me an email: firstname.lastname@example.org.
Thanks for your attention!