help zzp banner

Branding for Help ZZP

Help ZZP is a platform that supports all English speaking entrepreneurs in the Netherlands. The scope if this project was to create a bright and informal branding identity that would speak to the newcomers of the community in a very playful and friendly way, create trust and motivate them to learn all about being entrepreneurs.

help zzp moodboard

The moodboard shows the approximate style of the future design: bright colors, flat vector illustrations and clean shapes. For this project we developed 3 different concepts:

logo proposals

The character called Lizzy worked out best and the client approved it with just a few corrections.

Hot Help logo
lizzy logo
help zzp cards
keychain help.zzp

balloon help.zzp

help zzp colors
help zzp fonts

Main character Lizzy was carefully vectorised and introduced to the public:

lizzy tax form

lizzy receipts

Using Lizzy as brands mascot, we designed a yearly planner that will help entrepreneurs with their bookkeeping:

zzp helper
zzp monthly

zzp planner weekly

What was done:

1. Logo design (brand mascot)

2. Color palette & fonts

3. Brand styleguide

4. Yearly planner layout & illustrations

Follow help zzp to their visual identity in work.

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Thanks for your attention!