Rebranding for Hot Help
Hot Help is an IT support company in Stockholm, Sweden. It provides people and companies with quick technical support when it comes to computers, electronics and other devices. The old company's logo didn't translate its main values, so it was decided to give the logo a more dynamic look.
The old logo. We decided to keep the colors, but totally change the form and come up with a graphic symbol to convey the idea of mobility, speed and trustworthiness.
Comparing 4 different concepts, we managed to find the right grade of abstraction for the logo.
What was done:
1. Logo design
2. Brand color palette & fonts
3. Brand styleguide
4. Instagram feed design
5. Business card design
Need a visual identity for your brand? Shoot me an email: firstname.lastname@example.org.
Thanks for your attention!