luck in look

Logo Design for Luck in Look

Yulia came to me with a challenging task: to design a logo and visual identity for her new brand Luck in Look - handmade shoes from natural materials - which she would sell in her store in Amsterdam. The logo needed to make an impression of high-quality hand-sawn shoes for both women and men. 

moodboard 1

Exploring the ideas I came up with three logo options.

logo sketches

The idea of sewing part of the logomark on the back of a real shoe was the absolute winner!

luck in look logo


logo options
luck in look logo

luck in look

luck in look logo design
luck in look card

luck in look

luck in look bag

luck in look card

shoe luck in look

What was done:

1. Logo design (3 concepts)

2. Business & special card design

3. Shoe label / tag design

visit for beautiful shoes & inspiration.

Need a visual identity design? Contact be about your project via the links below or by email: