Logo Design for Luck in Look
Yulia came to me with a challenging task: to design a logo and visual identity for her new brand Luck in Look - handmade shoes from natural materials - which she would sell in her store in Amsterdam. The logo needed to make an impression of high-quality hand-sawn shoes for both women and men.
Exploring the ideas I came up with three logo options.
The idea of sewing part of the logomark on the back of a real shoe was the absolute winner!
What was done:
1. Logo design (3 concepts)
2. Business & special card design
3. Shoe label / tag design
visit www.luckinlook.com for beautiful shoes & inspiration.
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